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DIGITAL MARKETING VIA INSTAGRAM DIGITAL MARKETING VIA INSTAGRAM What is Digital Marketing? Digital Marketing involves all efforts related to marketing that use the internet to promote its business. Businesses in the industry leverage several digital channels like social media, search engines, e-mail, sponsored advertisements, and like, to link themselves with existing and prospective consumers. Fig 1: Digital marketing Source: https://multichannelmerchant.com/blog/the-winning-formula-for-successful-digital-marketing-in-2018/ How does Digital Marketing work? Digital Marketing works for all types of businesses in the industry, regardless of what the company deals in. Through the use of artificial intelligence, it is capable of easily identifying the need of the audience by building out purchaser's personas. There are various types of digital marketing like Search Engine Optimization, Content Marketing, Social Media Marketing, Native Advertising, E-mail Mark...
